Video Production Types Explained: Which Is Best for Your Business Goals?

Video works really well for talking to customers these days. Want more people to know about your business? Want to teach customers something? Want to sell more stuff? The type of video you pick matters a lot. There are so many choices it is easy to lose track. Let’s clarify the categories the types fall in, to guide you in selecting the one best suited for your requirements.

Different Types of Videos You Can Make

Each of the video production types does something different. Once you know what each one is for you can pick the right one for your business.

1. Explainer Videos

These are short videos that explain one thing really well. They simplify complex concepts by using animated characters, artistic images, and other pictorial forms. Perhaps, you possess an advanced product/service which is difficult for the audience to comprehend at first. These videos are perfect for that.

Got a new product? These videos rock. People understand what you offer fast and you can put them anywhere online. Your website social media emails wherever. They work because they take something confusing and make it simple in just a few minutes.

The best explainer videos don't try to cover everything. They focus on one main idea and explain it clearly. Keep them under three minutes and people will actually watch the whole thing.

2. Company Videos

These videos show what your company is all about. Maybe you film your office, talk about your team or show what you believe in. They help people trust you more and understand your business better.

Really good if you sell to other businesses or want investors to take you seriously. People like knowing who they're doing business with. A good company video makes you feel real instead of just another website.

You can show your workspace, talk to employees or explain why you started the business. The goal is making people feel like they know you. When people trust you they're more likely to buy from you.

3. Product Videos

Show your product actually working. Point out the cool features and walk people through how to use it and show why it helps them. Super important if you sell online or have tech stuff.

Think about it. When you shop online you can't touch the product or try it out. A good product video is the next best thing. When people see it working they feel better about buying it.

Don't just list features. Show the product solving real problems. If you sell kitchen gadgets, show someone actually cooking with it. If you sell software, show someone using it to get their work done faster.

Keep these videos honest. Ultimately, don’t pretend to be more than what you are. A broken promise is one side of the coin, the other is the ‘trust’ gap it creates, and that’s what most of the people don’t want to experience.

4. Social Media Videos

Made for Instagram, Facebook, TikTok and LinkedIn. Short and eye-catching and they look good on phones. Use them to show off products, share news or just be entertaining.

Each platform is different though. TikTok videos are fun and casual. LinkedIn videos are more professional. Instagram videos can be anywhere in between. Know where you're posting and make videos that fit.

Amazing for catching attention and having it generate likes and shares. Social media is overwhelmingly quick so you must grab attention within the first few seconds.

Post regularly but don't just sell all the time. Mix in some behind the scenes stuff or helpful tips. People follow accounts that give them something valuable, not just ads.

5. Customer Story Videos

Your happy customers talk about how great your product is. Way better than you saying it yourself. Some videos just have customers talking while others show the actual results they got.

People believe other customers more than they believe ads. We all know ads are trying to sell us something. But when a real person says your product helped them, that carries weight.

The best customer videos tell a story. What problem did they have? How did your product help? What changed in their life or business? Don't just have them say nice things. Show the real impact.

Pick customers who represent your target audience. If you sell to small businesses, get small business owners to talk. If you sell to parents, get parents in your videos.

6. How-To Videos

Teach people stuff. Could be training your employees showing customers how to use your product or making online courses. Cuts down on questions people ask and makes you look like you know what you're doing.

These videos work because people love learning. When you teach someone something useful they remember your business. Even if they don't buy right away they might come back later.

Make these videos really helpful. Don't hold back the good stuff to try to get people to buy. Give real value and people will trust you more. A customer who knows how to use your product properly is a happy customer.

Break complex topics into smaller videos. Nobody wants to watch a 30-minute tutorial. Make a series of short videos that each cover one thing.

7. Event Videos

Film your company parties, product launches or big meetings. Show behind the scenes stuff or tell your company story. It takes more work and money but people remember them.

Useful for showing company culture and for the capture of pivotal moments. Perhaps you are celebrating an anniversary or making the launch of a new product. These videos highlight the thrill and allow the people who couldn’t make it to be a part of it.

Event videos work well on social media for the ease of the user. People appreciate the more human side of a company. Just make sure that it is not way lower than the standard video quality or it comes across as unprofessional.

How to Pick What You Need

What are the goals you hope to achieve once someone finishes viewing your video? Do you wish to increase your reach?

Want more people to know about you? Social media videos and explainer videos work best. Keep them short and easy to share. Focus on showing what makes you different.

Want to sell more? Product videos and customer story videos do the trick. Show your stuff working and let happy customers talk about it. Make it easy for people to see why they need what you're selling.

Want to teach people? How-to videos are perfect. Make them clear and easy to follow. The more helpful you are, the more people will trust you.

Want to build your brand? Company videos and event videos help people understand what you're about. Show your personality and values. Make people feel good about doing business with you.

Making Good Videos

Know who you're talking to. Make videos your customers actually want to watch. A video for teenagers looks different from one for business executives.

Keep it short. People get bored fast. Say what you need to say and stop. Most social media videos should be under a minute. Even longer videos should get to the point quickly.

Make it look and sound good. Bad audio and video makes you look unprofessional. You don't need Hollywood production but make sure people can see and hear clearly.

Make it fit where you'll post it. Instagram videos are different from website videos. Vertical videos work better on phones. Horizontal videos work better on computers.

Tell people what to do next. Visit your website and call you to buy something. Always give them a clear next step or they won't know what to do.

Professional Video Production Made Simple with Wild Camel

Different videos do different things. Short social videos get attention. Product demos sell stuff. Company videos build trust. Select and customize the appropriate format for your audience.

Focus on one format and master it before branching out. Better to make great explainer videos than mediocre everything. Do it right and you'll see real results.

Need professional video production services that actually work? Wild Camel handles everything from the idea to the finished video making sure it tells your story the right way.